• FF2018 theme #Everybodyeats is designed to showcase the many opportunities in Agribusiness.

• The marketing campaign will target the youth.

• Secondary activities will target both technical benchers and referees to respond to sign-up, participate online and in events.

• Fantasy Foodbowl will hold weekly pressers to highlight market dynamics, Team performance, weather and other real-time issues affecting the sector.

• There will be daily updates on the website shared in the social media sites and community forums.

• Pundits will be recruited and vetted to provide technical information based on our editorial calendar and/or market needs.

• Market days for every produce: compilation of traders and aggregators for the produce to discuss marketing and produce handling solutions.

• Best in the game: weekly rewards for top points based on the system.

• Referees' week: one week for extension officers to retreat and focus on the issues brought about by the game.

• Technical Benchers: five events for different technical issues to highlight excellence in the business: inputs, finance, insurance, trade and aggregation, handling & processing.

• Policy, data and analytics: Monthly presentation of key policy metrics, open data for the market and following through market and production numbers and the relevant policy and advocacy issues to report.

• 13 FEB 2018: Unveil Fantasy Foodbowl for stakeholders.

  • Provide demos of the game.

  • Provide country simulations for any country Africa and further input regional policies within the country.

  • Conduct marketing promotions for sponsors and donations towards the game.

• 1 MARCH 2018: Unveil Fantasy Foodbowl for early gamers.

  • Open the game for testing - anticipating long rains in Kenya.

  • Begin weekly pressers activate marketing campaigns.

• 2 APRIL 2018: LAUNCH FANTASY FOODBOWL

• 1 SEP 2018: FF2018 UPDATES.

• 30 NOV 2018: FF2019 TEAMS AND VALUE ADDITION SIMULATION

Fantasy Foodbowl will kick off as a web application - this is responsive design.

Mobile application will launch in September 2018.

Communication will be boosted through internal channels as follows:

• Social media daily push.

• Pundits - community commentators, live posts and groups within the communities and forums.

• Community - open space to hold discussions, follow updates and get support.

• Marketing Partnerships: Delivery of publicity and analytics to partners who sponsor Produce, Policy Items, Brand (Name) and several events.

All these activities are geared towards increasing the game's popularity, reach and impact within every member of the agriculture sector.